Hooked explores the psychology behind products and services that become part of people’s everyday habits. Nir Eyal presents the Hook Model, a four-step framework consisting of trigger, action, variable reward, and investment. The book explains how these elements can be used to understand and design habit-forming products. It discusses user behavior, motivation, product design, and the role of repeated engagement. Through examples and practical ideas, the book helps readers understand how successful products encourage users to return repeatedly and build habits around them.
Book Information
Author: Nir Eyal
Genre: Business, Psychology, Marketing, Product Design
Main Focus: User behavior, habit formation, product engagement, and customer retention
Language: English
Core Framework: The Hook Model
Suitable For: Entrepreneurs, marketers, product designers, and business professionals
Key Themes
- Habit formation
- User psychology
- Product design
- Customer engagement
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