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Influence

₹479.00

Influence by Robert B. Cialdini is a psychology and personal-development book that explores why people say yes and how decisions can be influenced. It explains key principles of persuasion and shows how they appear in everyday interactions, business, marketing, and communication. The book also helps readers recognize common techniques of influence.

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Description

Influence examines the psychological principles that shape human decision-making and persuasion. Robert B. Cialdini explains how factors such as reciprocity, commitment, social proof, authority, liking, and scarcity can influence people’s choices. The book uses research and everyday examples to show how these principles operate in social and professional situations. It also discusses how people can recognize persuasive tactics and make more informed decisions. By understanding these patterns, readers can improve their communication while becoming more aware of how others may attempt to influence them.

Book Information

Author: Robert B. Cialdini
Genre: Psychology, Self-Help, Business, Communication
Main Focus: Persuasion, influence, decision-making, and human behavior
Language: English
Core Idea: Understanding the psychological principles behind persuasion and influence
Suitable For: Students, marketers, business professionals, entrepreneurs, and readers interested in psychology

Key Themes

  • Persuasion and influence
  • Human psychology
  • Decision-making
  • Social proof
  • Reciprocity
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